Shelley in the header for The Charlie Column, 1977
Shelley became THE Charlie Girl in 1976. By 1977, she catapulted the brand (as well as herself) to iconic status. Ads with her image were everywhere. One ad called The Charlie Column featured her and a narrative about the day in the life of THE Charlie Girl at the races, at the Churchill Downs Racetrack. Along with Charlie perfume, it mentioned what women can do and expect from Charlie makeup. It was a fun and fresh way to promote the brand.
Shelley donning Bill Blass for Blassport in The Charlie Column ad, 1977
