Sunday, August 25, 2019

Stow-It-All

closeups of Shelley from a 1978 Charlie perfume newspaper ad

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1976, she appeared in a newspaper ad for Charlie called "Charlie's Stow-It-Away." It was a promo that offered a $26.00 value package from the Charlie Collection by Revlon at only $6.00 for every $5.00 purchase of Charlie. The package included Fresh Fresh Eyecolor, More Moisture Moisturizer, Fresh New Makeup and Concentrated Perfume Spray - all by Charlie, all in a stylish corduroy tote. And Shelley showed prospective buyers how to look fab carrying that stylish Charlie-filled tote. 

Shelley in an ad for Charlie perfume, 1976