Saturday, August 26, 2023

Swimdress '73

a closeup of Shelley
from an ad for JCPenney, 1973

Shelley appeared in many ads and catalogs for JCPenney in the 1970s. In June of 1973, she appeared in a JCPenney ad with the tagline "The Halter. We've Suited It To Everyone Under the Sun" which suited the halter to a bikini, a long shift and a swimdress - outfits that were pefect for those hot summer days and nights. Shelley wore the swimdress made from a printed fabric that was exclusive to JCPenney at the time. And Shelley looked swim-ready, smashing and just sensational.

Shelley in an ad for JCPenney, 1973