By 1978, the Charlie brand was such a phenomenal success that Makeup and Skincare (aside from perfume, lipstick, nail colour and hair care) were added its product line. Now anybody could easily become a Charlie Girl, from head to toe. And pushing this new product line was Shelley Hack, THE quintessential Charlie Girl herself. An 8-page print ad featuring her traveling around the world, wearing Charlie from sunup to sun down came out in the UK. Within the ad campaign was an entry form to The World Belongs to Charlie Competition where the winner got a trip to New York and fabulous designer fashions, because Charlie Girls wore fabulous designer fashions and went on trips to fabulous cites around the world.