4 pages of Shelley from a 8-page Charlie perfume ad, 1978
By 1978, Charlie perfume was so successful that Makeup and Skincare lines were added to the brand. Charlie was now foundation, lipstick, blush, eye colour and mascara - as well as cleanser, toner and moisturizer. And who else could best wear them all but THE quintessential Charlie Girl herself, Shelley Hack. An advertising spread was made to promote the both lines.
Shelley traveled around the world as The Charlie Girl,
always gorgeous in her Charlie Makeup and her Charlie Nail Gleamers.
After a morning dip in the pool, Shelley THE Charlie Girl treated herself
to Charlie Haircare products and Charlie's new Skincare Body Silk lotion.
Before spending the afternoon outdoors, Shelley THE Charlie Girl went through her Charlie Skincare routine of cleanser, toner and mosturizer. And then, of course, she completed her daytime look with Charlie Makeup.
And finally at night, wherever she was in the world, Shelley THE Charlie Girl
was always dazzling in Charlie's evening Makeup and Charlie Nail Gleamers.
