Saturday, July 16, 2016

THE Charlie Girl

Shelley didn't just appear in Charlie perfume ads,
she appeared in ads for Charlie nail polish,
like this one from 1978

Shelley became THE Charlie Girl in 1976; and sparked the imagination of the entire world. Although other models came before her, it was her wholesome yet sexy, androgynous yet alluring, vivacious and fresh image that catapulted the brand to worldwide success. Charlie was the first American lifestyle brand that gained worldwide attention as well as brisk sales. And Shelley's image was a HUGE factor in the success of the brand.