Sunday, July 23, 2017

Beauty in a Bag 3

Shelley in a spread for Mademoiselle magazine, 1973

Shelley appeared in many magazine spreads throughout her modeling career from the mid '60 to the early 80's. She initially did a lot of spreads for teen magazines then later graduated to women's mags. In 1973, she appeared on the pages of Mademoiselle magazine's September issue.

a closeup of Shelley from the spread

In the spread called "Beauty in a Bag, What it Takes, What It Makes", she modeled looks that any woman could create out of her bag. The mag determined that a woman's bag should contain 8 basic beauty products, some perfume, a comb, purse-size hairspray, cleansing tissues, an emery board and 2 safety pins. These were the staples any woman needed to ensure that her look stays fresh all day and all night.

another closeup of Shelley from the spread

The spread also taught women not just what to keep in their bags for retouching and keeping fresh, but what to keep in their lockers at the office and what to take when in a hurry or on the run.