Sunday, July 16, 2017

Charlie's Supermodel

Shelley in a Charlie perfume ad, 1978

Shelley became a Supermodel in the mid 1970s when she landed an exclusive contract to become the image model and spokesperson of Revlon's Charlie brand. Her tenure as the brand's ambassador was so successful it catapulted the brand, as well as her, to worldwide recognition and fame. By 1978, the line "Now the world belongs to Charlie" was added on their print ads; and Shelley was photographed smiling that smile and striding that stride wearing the latest fashions in different places all over the world. One of them had her in front of the Fontaines de la Concorde (one of the two fountains) in Paris wearing a fabulous outfit by Bonnie Cashin. And Shelley was and breathtaking.

a closeup of Shelley from the ad