Saturday, November 17, 2018

Staying in... Or Out, 1970

a tight shot of Shelley from a Penneys ad, 1970

Shelley appeared in several ads, as well as catalogs, for Penneys during her tenure as Supermodel. She appeared in many of their ads and catalogs during the late 1960s to the mid 1970s. Shelley had that wholesome yet sexy all-American look that was perfect for ads catering to the American masses.


Shelley in an ad for Penneys, 1970

In 1970, she appeared in the Penneys ad with the tagline "Penneys Mood Suits For When You Feel Like Staying In. or Out." It was an ad promoting Penneys Mood Suits, a one-piece, pantsuit that could be worn "for lounging, swinging, partying, linking, anything." It can in a sleeveless and a long-sleeved version. Shelley wore the knitted long-sleeved version, as is and with matching boots, a scarf around the waist and a knitted skullcap. In both styles, Shelley looked sensational.

closeups of Shelley from a Penneys ad, 1970