Sunday, December 29, 2019

A Commercial Before Going Back

Shelley in a 1978 commercial for Charlie perfume

Before going back to the Jack and Mike episode "Ready or Not," let's take a look at one of Shelley's most iconic commercials. Shelley was and always will be THE Quintessential Charlie Girl. She embodied all the ideals of the brand. She was independent, bright, chic and confident. She catapulted the brand (as well as herself) to iconic status when she began endorsing it. No wonder she was THE Charlie Girl for a very long time - for almost seven years, in fact. She appeared in many Charlie perfume print ads as well as many Charlie perfume commercials.

Shelley in a 1978 commercial for Charlie perfume 

In the 1978 commercial for Charlie perfume, Shelley was flown to Paris and put on a speedboat headed for a floating party docked on the La Seine, in front of the Cathedral de Notre-Dame de Paris. She was assisted onboard and greeted by the captain. She then proceeded to the party, spraying Charlie perfume on her neck as she joined the guests. She passed by Mel Torme who was at the piano, singing the Charlie perfume jingle. Then she was lifted by male supermodel Matt Collins, put down on the bar and kissed on the cheek by Matt. A fabulously fabulous commercial.

Shelley in a 1978 commercial for Charlie perfume

For the commercial, Shelley was in fabulous black evening suit by Sam Originals. It was made up of a white blouse with a ruffled collar, yoke and wrists over a pair of black satin eveing trousers and topped with a black sequined evening jacket. A satin ribbon around the collar completed her look. Gold earrings and gold-detailed evening footwear finished her look. She wore the same outfit in the holiday version of the Charlie perfume ad for that year. Shelley looked utterly faaaabuloous.

Shelley with Santa in a 1978 holiday version
of the Charlie perfume ad