Wednesday, October 27, 2021

Beauty is in the Bag

Shelley in a Charlie perfume ad pic, 1978

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1979, she appeared in a newspaper ad for Charlie with the tagline "Beauty is in the Bag with Charlie's New Bonus." It offered "The Charlie Tote" as a dividend for any purchase of $5.00 or more from Revlon's Charlie collection. The handy tote contained either the Superior Cleansing Bar soap, the Skin Balancing Tonic and the More Moisture Moisturizer or the Tingling Skin Conditioning Tonic, the Superior Cleaning Lotion and the More Moisture Moisturizer. Revlon Charlie was one of the most popular brands in the 1970s and Shelley was their brand ambassador.

Shelley in a newspaper ad for Charlie perfume, 1979