Sunday, October 17, 2021

Summer Treats in Jiffy Patterns

a closeup of Shelley from a spread
on Simplicity Fashion News, August 1972

Simplicity Fashion News was a monthly pamphlet Simplicity came out with to showcase their latest patterns. The Simplicity Pattern Company had been manufacturing sewing patterns since 1927 and had allowed fashionistas on a budget and sewing aficionados to create clothes in a reliable manner. Aside from the pamphlets, they came out with books, magazines and pattern packages.

Shelley in a spread
for Simplicity Fashion News, August 1972

Shelley appeared on the pages of Simplicity Fashion News, the August 1972 issue. In the spread called "Summer Treats in Jiffy Patterns So Simple To Sew", she modeled the miniskirt version of pattern number 5021, a back-wrap dress. A vibrant-colored and bold-printed fabric was used on her "oh, so summery" dress. Matching sandals, shades and bangles finished her look. Shelley looked vibrant and fresh and ready for all those summer activities.