Friday, February 10, 2023

A Really Beautiful Face

Shelley in a commercial for Noxzema, 1974

Shelley appeared in many commercials during her tenure as one of the Supermodels of the 1970s. She might be best-known from having appeared in many commercials for Charlie perfume and the Charlie by Revlon brand, but she has also appeared in many other commercials aside from the iconic 1970s beauty brand. Like her fellow Charlie's Angels Farrah Fawcett, Jaclyn Smith and Cheryl Ladd, Shelley too did a lot of those 60-second endorsements in the 1970s. She did commercials for Estee Lauder's Clinique, Revlon's Natural Wonder, Cover Girl, Remington, Alberto-Culver, Avon jewelry, JCPenney, Ponds and many more.

screen captures of Shelley
from a 1974 commercial for Noxzema

In 1974, Shelley appeared in a commercial for greaseless, medicated Noxzema skin cream. Noxzema is a brand of skin cleanser which was introduced in 1914 and is still available to this day. The cold cream/vanishing cream was originally developed as a sunburn remedy, but can be used as a facial cleanser and makeup remover. In the commercial, the skin cream was marketed as a moisturizing facial cleanser that could result in clean, clear and soft skin. And Shelley was absolutely beautiful in it. She was, after all, one of the really beautiful faces that appeared on TV ads at that time.

screen captures of Shelley
from a 1974 commercial for Noxzema

Shelley's Noxzema commercial comes in at 12:12 in a commercial compilation posted at YouTube by Obsolete Video (Thank you so much!!!). A transcript of the commercial goes as follows:

voice over.:
Look, there's one, one of the really beautiful faces.

commercial jingle:
The really beautiful faces...

voice over.:
She knows Noxzema, the moisturizer you wash with.
Greaseless, medicated Noxzema won't dry like soap can.
It moisturizes in clean, clear softness.

commercial jingle:
The really beautiful faces know Noxzema

screen captures of Shelley
from a 1974 commercial for Noxzema

Watch the commercial at:
ABC/NBC/CBS 1974/5 Various Commercials
https://www.youtube.com/watch?v=AQlz7V9HcUw