Saturday, February 25, 2023

Modern Miss 3

a closeup of Shelley from a pic
for Simplicity The Fashion Magazine
for Women Who Sew, summer 1971

Simplicity The Fashion Magazine for Women Who Sew was a booklet the Simplicity Pattern Company came out with to showcase their latest patterns. The Simplicity Pattern Company had been manufacturing sewing patterns since 1927, giving fashionistas on a budget and sewing aficionados the ability to create clothes in a reliable manner. The booklet featured the latest patterns Simplicity had come up with at the time. It also showed readers what they could do with them and how to play around with them by using fabrics and trims to personalize the fashion must-haves featured in it.

Shelley in a spread
for Simplicity The Fashion Magazine
for Women Who Sew, summer 1971

In the spread called "If You're A Modern Miss," Shelley wore Simplicity Pattern 9379, a dress that was perfect for a spending the day or night in hip, swinging London, or any city for that matter. It was a printed dress with a back zipper and a skirt stitched to the bodice above the normal waistline. It had a V-shaped neckline, flared sleeves and the skirt was mini in length. She accessorized her outfit with a butterfly-detailed choker and a gold ring and bangle set. And Shelley looked every inch like a hip, swinging, fabulous, young, modern 1970s miss.