Sunday, February 19, 2023

Charlie Promo UK

a closeup of Shelley from a UK ad for Charlie, 1979

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand around the world. In 1979, she appeared in an ad for Charlie that featured a promo at Boots in the UK. Boots is a health and beauty retailer and pharmacy chain in the United Kingdom which was was established in 1849. The promo offered customers a chance to buy a 14g uncartoned bottle of Charlie spray cologne for only L1.50. Shelley, of course, appeared in the ad looking absolutely fabulous.

Shelley in a back-to-back UK ad for Charlie, 1979