Saturday, March 9, 2024

All Aboard The Charlie Express

pics of Shelley for Charlie perfume, 1982

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1982, she appeared in a newspaper ad for Charlie called the "All Aboard The Charlie Express" which was a promo tie-up with American Express for Mother's Day that year. To join, all anyone had to do was register at any Macy's Cosmetic Department counter (no purchase necessary) to get a chance to win a fabulous 15-day trip for two (for their mom or for themselves) to a faraway place of their choice along with pocket money. The promo also offered customers a chance to purchase the "Charlie Steamer Trunk," which contained six eye shadows, two blushers, two lipsticks, two lip-glosses, one double-tip eye-shadow applicator and a 6 oz. champagne bottle filled Charlie cologne... for only $10.00 with any $5.00 purchase from the Charlie collection. And Shelley was gorgeous in the fabulous ad.

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1982