Saturday, March 16, 2024

Take Charlie Along

pics of Shelley for Charlie perfume, 1979

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1980, she appeared in a newspaper ad for Charlie called the "Take Charlie Along!" which was a promo for Charlie's back-to-school cosmetics line. Aside from the Charlie color analysis, customers were introduced to Charlie's new colors and looks for fall of that year. The promo also offered customers a chance to purchase "Charlie's Feedbag" for only $8.00 with any $5.00 or more purchase from the Charlie collection. "Charlie's Feedbag" was a handy, adjustable canvas tote that contained a bottle of Charlie Body Silk head-to-toe moisturizer, which was great for fighting after-summer dryness. And, as always, Shelley was gorgeous in the fabulous ad.

Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1980