Saturday, September 20, 2025

Zwicker Understands 1

a closeup of Shelley
from a pic used in an ad
for Zwicker Knitting Mills, 1970

Shelley appeared in an ad for Zwicker Knitting Mills in 1970. Zwicker was a knitting mill company (the last one in the US when it closed in 1990) that sold knitted winter wear such as scarves, gloves, hats and the like. Their 1970 ad had the tagline "Grandmother loved you... but Zwicker understands you better." The ad was a promo for the latest variety of knitwear made available by Zwicker for the contemporary young miss... so young ladies could have alternatives to the knitwear their grandmas made for them. Great-looking tam o' shanters, lace crochet hats, cable-stitched berets, and wild-colored London street-boy caps - they were all available. Long, long scarves and wild ponchos were available as well. Because Zwicker understood the needs of the 1970s fashionista. And Shelley was one '70s fashionista indeed.

Shelley in a pic used in an ad
for Zwicker Knitting Mills, 1970