Shelley in promo pics
for Charlie perfume and cosmetics, 1976
Shelley was THE quintessential Charlie Girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. The Charlie brand was so popular that a masculine counterpart was created and was named Chaz. Both Charlie and Chaz were derived from the name of Revlon's founder Charles Revson. In 1976, an artwork of Shelley appeared in a newspaper ad for Charlie promoting "The Soft Pack." It was a promo that offered customers a chance to purchase a sleek travel bag that handled suits and dresses with equal ease. Just put either or both on the special hanger, zip the bag up, and you're all set to go. The travel bag was valued at $18.50 but could be purchased for just $6.00 for any $5.00 or more purchase from the Charlie or Chaz collection by Revlon. The ad included a checklist of all the products available from the Charlie and Chaz collections for customers who wanted their transactions and purchases done via postal mail. And whether in pictures or in artwork, Charlie Girl Shelley was always Charlie-Girl gorgeous.
an artwork of Shelley
in a newspaper ad for Charlie
perfume and cosmetics, 1976
