Saturday, September 27, 2025

Sweet, Sexy and Stunning

a closeup of Shelley from a fashion pic
used in a spread on the Sears
Fall and Winter 1970 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Sears was an American chain of department stores founded in 1892. Aside from the big-book catalogs, they came out with tabloid-sized catalogs that featured items on sale. In 1970, Shelley appeared on the pages of the Sears Fall and Winter 1970 catalog.

Shelley in a spread
for Sears Fall and Winter 1970 catalog

She appeared in the spread called "Dream Scene In Long And Short Silhouettes." The spread featured various types and styles of sleepwear for the modern and contemporary young miss... from smart-looking tunic topped pajama sets to sophisticated sleeping gowns to comfortable sleepshirts and to frilly teddy and panty sleepwear sets. Shelley wore a sweet, sexy and lacy teddy and panty sleepwear set. The teddy had an empire waist, and a deep V-neck front and back. It was micro-mini in length, had ruffled edges, had an elasticized empire waist that was closed with a tie sash. Ecru-colored lace was overlaid on the bodice. It came with a matching bikini-style panty (which had an elasticized waist). Ecru-colored lace was overlaid on the panty as well. She modeled the sleepwear set in the two available shades - ivory and mint. And Shelley looked sweet, sexy and stunning in the sleepwear set.

Shelley in a fashion pic
used in a spread on the Sears
Fall and Winter 1970 catalog