Saturday, September 20, 2025

Get A Jump On Fall

a closeup of Shelley from a fashion pic
used in a spread on the Sears
Fall and Winter 1970 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Sears was an American chain of department stores founded in 1892. Aside from the big-book catalogs, they came out with tabloid-sized catalogs that featured items on sale. In 1970, Shelley appeared on the pages of the Sears Fall and Winter 1970 catalog.

Shelley in a spread
for Sears Fall and Winter 1970 catalog

She appeared in the spread called "Favorite Classic Sweaters," which featured sweater and skirt sets. (For more, check out: Favorite Classic Sweaters 1, Favorite Classic Sweaters 2, and Favorite Classic Sweaters 3) She also appeared in the spread right beside it, which was called "Get A Jump On Fall In Season-Spanning Knit Jumpers" where she wore a jumper and shirt ensemble for the contemporary miss. She wore a white shirt (a long-sleeved, lacy-looking and subtly see-thru knitted shirt in stretch nylon... with front button closing and shirt tails) with a sleeveless, above-the knee jumper (a knitted jumper with a V'd neckline, a row of buttons down the front to the hem, and a self belt). A pair of chunky-heeled, lace-up Oxfords finished her look. And Shelley looked absolutely sensational in the jumper and shirt ensemble.

Shelley in a fashion pic
used in a spread on the Sears
Fall and Winter 1970 catalog