Soft Pack

Shelley in a promo pic

for Charlie perfume and cosmetics, 1976

Shelley was THE quintessential Charlie Girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. Shelley's image catapulted the brand to iconic status and everybody in the world wanted to be a Charlie Girl. Her portrayal of the confident, fabulous and independent woman who was unapologetic and happy about that fact captured the imagination of many worldwide and made Charlie one of the best-selling brands in history. The Charlie brand was so popular that a masculine counterpart was created and was named Chaz. Both Charlie and Chaz were derived from the name of Revlon's founder Charles Revson.

Shelley in a newspaper ad

for Charlie perfume and cosmetics, 1977

In 1977, Shelley appeared in a newspaper ad for Charlie promoting "The Soft Pack." It was a promo that offered customers a chance to purchase a sleek travel bag that handled suits and dresses with equal ease. Just put either or both on the special hanger, zip the bag up, and you're all set to go. The travel bag was valued at $18.50 but could be purchased for just $6.00 for any $5.00 or more purchase from the Charlie or Chaz collection by Revlon. And, as always, Shelley was gorgeous in the fabulous ad.

Shelley in a promo pic

for Charlie perfume and cosmetics, 1976