Shelley in a promo pic for Charlie, 1979
Shelley was THE quintessential Charlie Girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful American lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. Although there were a slew of other Charlie models before her, it was Shelley's image that catapulted the brand to iconic status. Everybody in the world wanted to be a Charlie Girl because of Shelley. Her portrayal of the confident, fabulous and independent woman (who was unapologetic and happy about that fact) captured the imagination of many worldwide and made Charlie one of the best-selling brands in history.
Shelley in a newspaper ad
for Charlie cosmetics, 1980
In 1980, she appeared in an ad with the tagline "Charlie Colorlights, Shimmering Color Accents," which promoted Charlie's three new groups of shimmering colors for the cheeks, lips and nails (called Soft Red Colorlights, Rosy Colorlights and Magenta Colorlights). Also included in the ad was The Charlie-Go-Round promo. It was a promo pack worth only $7.00 for any Charlie Collection purchase. The promo pack contained an easy-to-carry compact that housed 4 eye shadows, 2 blushes and two exciting lip glosses (all in rich, exciting colors) plus a 6 oz. bottle spray of Charlie concentrated perfume. And, of course, Shelley was featured in the ad, Charlie Girl gorgeous as always.
Shelley in a promo pic for Charlie, 1979
