Saturday, May 9, 2015

Money Saving Fashions

Shelley in a spread for Family Circle magazine, 1978

Shelley appeared in a spread called "Make it Ruffled, Make it Quilted, Make it Smocked, But Make it Print!" which appeared on the pages of Family Circle magazine in February of 1978 as part of the mag's Moneysaver Coupons Promo. If readers wanted to sew the clothes she modeled, they could get a 15% discount on printed fabrics and matching trims with the coupon provided by the magazine. Several fabric stores spread throughout the US participated in the promo.

Shelley modeled a floral-print (on a black background) quilted blazer 
and a calico-print quilted kimono coat

In one pic, Shelley modeled a floral-print quilted blazer bound in bright red trim. She wore it with a khaki round-collared blouse (with a ribbon around the collar), a matching bright red skirt and khaki wedge sandals; and she looked sensational. In another, she modeled a calico-print quilted kimono coat trimmed with tricolor binding. And with it, she wore an deep orange turtle neck top and a bright red skirt in. Neutral colored wedge sandals and cute bags that matched her outfit finished her look.

closeups of Shelley from the spread