a pic of Shelley for Charlie cosmetics, 1978
Shelley was THE quintessential Charlie Girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. Although there were a slew of other Charlie models before her, it was Shelley's image that catapulted the brand to iconic status. Everybody in the world wanted to be a Charlie Girl because of Shelley. Her portrayal of the confident, fabulous and independent woman who was unapologetic and happy about that fact captured the imagination of many worldwide and made Charlie one of the best-selling brands in history.
Shelley in a newspaper ad for Charlie cosmetics, 1978
In 1978, she appeared in a newspaper ad for Bergner's, an upscale Midwestern department store. They were looking for a "Charlie Girl," a contemporary young woman who embodied the Charlie perfume Girl lifestyle. The winner was to win a weekend trip for two to New York, a $50 Bergner's gift certificate and a collection of Charlie cosmetics. The ad also featured a promo offered customers a chance to purchase "Charlie's Coloring Box for Lips," which contained a lipstick, 3 shades of lip gloss, a new kind of lip color toner, an automatic lip pencil, and, of course, a bottle of Charlie fragrance. It was just $6 with any $5 purchase from the Charlie Collection. And Shelley was gorgeous in the fabulous ad.
a pic of Shelley from a newspaper ad
for Charlie cosmetics, 1978
