The 1970s was a turning point for the modeling industry with the dawn of the "exclusive modeling contract". Previously unheard of (and very lucrative) deals were made by certain models with giant cosmetic companies which resulted in a surge in sales and worldwide brand recognition for the products and companies involved. It turned a handful of models into millionaires, into superstar models, into Supermodels. In November 1981, the German-language magazine Schweizer Illustrierte listed down the names of these few models who have reached this exclusive Supermodel status. The first models to earn in the millions were Lauren Hutton for Revlon, Shelley Hack for Charlie by Revlon, Cheryl Tiegs for Cover Girl, Margaux Hemingway for Faberge's Babe line and Christina Ferrare for Bristol-Myers' product lines. The mag also predicted Carol Alt to be the next million-dollar face, she became exactly that.
