Saturday, August 29, 2015

'70s Style Dress

Shelley modeling a 1970s style dress for a Spiegel catalog, 1972

Shelley appeared in many catalogs during the 1970s. She started modeling junior fashions but later graduated to fashions for young women. She appeared in catalogs for Sears, JC Penney, Motgomery Ward, Spiegel and many others. Catalog work was common among models in the '70s; and many top models, as well as Supermodels, graced the pages of catalogs. Plus, catalog modeling paid much higher fees because of the volume of pictures and the work required. But, of course, with the dawn of exclusive modeling contracts, modeling fees skyrocketed to the millions. And as we all know, Shelley was one of the first to ink such contracts; and it catapulted her to superstar model and Supermodel status.